Breaking Brand (#5) “Community Engagement & Business Resource Panel”

This is the 4th webinar in a free brand engagement series designed to guide small business owners towards sustaining and succeeding in their small businesses by:
1. understanding, 2. designing, 3. energizing, 4. communicating, and 5. strengthening their brand.

Topics include:
*Accessing new resources for your small business, the opportunities in entrepreneurial partnerships, and strategies for engaging your community
*How cooperation and “co-opertition” can strengthen businesses
*Creative collaborations to increase sales through smart partnerships
*How to identify symbiotic relationships to successfully cross-promote/drive sales
*There are no losers: small businesses communities are not a zero-sum game
*Resources for entrepreneurs from the Small Business Development Center, including proven tools to support and strengthen research, planning, and operations.
*Working together for thriving communities/economies – “Shop, Dine, Play, Stay” model

Sessions of this 5-part series are led by Pennsylvania artists/entrepreneurs, using a combination of creative thinking, authentic storytelling, engaging design/multimedia, and curated social media strategies to support small business efforts to transition to the “new normal” and the need for virtual and modified operations.

Co-Sponsored by the Perry County Council of the Arts (PCCA) and Bucknell Small Business Development Center (SBDC)

This workshop series was made possible through the Arts in Education Partnership of the Pennsylvania Council on the Arts (PCA), a state agency, and the National Endowment for the Arts, a federal agency. The PCA Arts in Education Partner in this region is Perry County Council of the Arts.