Perry County Council of the Arts is partnering with the Bucknell University Small Business Development Center to offer Breaking Brand: Creative Approaches to Business Engagement,
Perry County Council of the Arts is partnering with the Bucknell University Small Business Development Center to offer Breaking Brand: Creative Approaches to Business Engagement, a series of webinars designed to guide small business owners towards sustaining and succeeding in their small businesses. Attendees will learn how to understand, design, energize, communicate, and strengthen their brand during five virtual sessions held weekly on Mondays, 12 to 1 p.m., from January 25 to February 22.
1. understanding, 2. designing, 3. energizing, 4. communicating, and 5. strengthening their brand.
*Accessing new resources for your small business, the opportunities in entrepreneurial partnerships, and strategies for engaging your community
*How cooperation and “co-opertition” can strengthen businesses
*Creative collaborations to increase sales through smart partnerships
*How to identify symbiotic relationships to successfully cross-promote/drive sales
*There are no losers: small businesses communities are not a zero-sum game
*Resources for entrepreneurs from the Small Business Development Center, including proven tools to support and strengthen research, planning, and operations.
*Working together for thriving communities/economies – “Shop, Dine, Play, Stay” model
Co-Sponsored by the Perry County Council of the Arts (PCCA) and Bucknell Small Business Development Center (SBDC)
This workshop series was made possible through the Arts in Education Partnership of the Pennsylvania Council on the Arts (PCA), a state agency, and the National Endowment for the Arts, a federal agency. The PCA Arts in Education Partner in this region is Perry County Council of the Arts.
Panelists include Brianne Croteau, Michelle Fetter, Rand Whipple, Missy Smith, and Steven Stumbris
(Monday) 12:00 pm - 1:00 pm
Perry County Council of the Arts717-567-7023